Why is Managed Wi-Fi So Important?

First, what is managed Wi-Fi? Managed Wi-Fi refers to enterprise-level services that oversee

the ecosystem from edge device to cloud – including hardware, software, connectivity and

security -- to ensure consistent, high-performing wireless coverage. Managed Wi-Fi solutions

offer both Internet Service Providers (ISPs) and their end customers interactive tools and

features to manage all aspects of network performance from provisioning routers and mesh

devices in the home for optimal distances, limited interfering signals and physical barriers to

monitoring actual throughput on connected devices at any given time. On the ISP side, a remote

management platform allows customer care representatives to analyze the Wi-Fi health of the

home to, in turn, proactively and reactively use that data to make network adjustments on the

fly. Likewise, end customers are provided with access to a mobile application to facilitate self-

install and management functionalities for a secure, stress-free and easy to use Wi-Fi


The 2020-2022 COVID-19 pandemic has underscored the importance of solving home Wi-Fi

problems. According to Plume®, the industry has seen “increases of 100% or more in time

spent online at home during the work week [and] load, congestion, and optimization surges

have risen…252%” (Why WiFi is the Essential Foundation for Smart Home Success, 2021).

Historically, these issues pointed at the actual pipe coming into the home and, subsequently,

subscribers would raise their network speeds and data caps, as well as add unnecessary

additional mesh units, to bolster performance. But oftentimes, the issue lies with how the Wi-Fi

signal is distributed to all of the consumer’s connected devices. That is where managed Wi-Fi

comes in, as the user is now empowered to identify and address the true source of any issue

through a consumer mobile-friendly app that offers step-by-step troubleshooting and resolution

recommendations without unnecessarily adding more monthly costs. One simple example of

self-optimization through managed Wi-Fi is making sure that there is one network name (SSID)

and password in the home to take advantage of dual-band steering and load balancing. The ISP

can also rejoice, as it enjoys the added benefit of not only less churn from happy subscribers,

but also lowering its OPEX through reduced truck rolls and support calls.

Consumers rely on wireless home coverage for work, play and everything in between. Now

more than ever, ISPs are making hardware choices based on the managed Wi-Fi software

offerings that come equipped on the devices. With a variety of managed Wi-Fi solutions

available in the marketplace, ISPs are partnering with technology vendors that are best

equipped to future proof and adapt with the ever-evolving connected smart home.

For more information on Evolution Digital’s leading Plume-enabled gateways, Wi-Fi access

points and mesh beacons, please visit www.evolutiondigital.com/plume-ecosystem.

Author: Marc Cohen, Chief Revenue Officer