Why is Managed Wi-Fi So Important?
First, what is managed Wi-Fi? Managed Wi-Fi refers to enterprise-level services that oversee
the ecosystem from edge device to cloud – including hardware, software, connectivity and
security -- to ensure consistent, high-performing wireless coverage. Managed Wi-Fi solutions
offer both Internet Service Providers (ISPs) and their end customers interactive tools and
features to manage all aspects of network performance from provisioning routers and mesh
devices in the home for optimal distances, limited interfering signals and physical barriers to
monitoring actual throughput on connected devices at any given time. On the ISP side, a remote
management platform allows customer care representatives to analyze the Wi-Fi health of the
home to, in turn, proactively and reactively use that data to make network adjustments on the
fly. Likewise, end customers are provided with access to a mobile application to facilitate self-
install and management functionalities for a secure, stress-free and easy to use Wi-Fi
The 2020-2022 COVID-19 pandemic has underscored the importance of solving home Wi-Fi
problems. According to Plume®, the industry has seen “increases of 100% or more in time
spent online at home during the work week [and] load, congestion, and optimization surges
have risen…252%” (Why WiFi is the Essential Foundation for Smart Home Success, 2021).
Historically, these issues pointed at the actual pipe coming into the home and, subsequently,
subscribers would raise their network speeds and data caps, as well as add unnecessary
additional mesh units, to bolster performance. But oftentimes, the issue lies with how the Wi-Fi
signal is distributed to all of the consumer’s connected devices. That is where managed Wi-Fi
comes in, as the user is now empowered to identify and address the true source of any issue
through a consumer mobile-friendly app that offers step-by-step troubleshooting and resolution
recommendations without unnecessarily adding more monthly costs. One simple example of
self-optimization through managed Wi-Fi is making sure that there is one network name (SSID)
and password in the home to take advantage of dual-band steering and load balancing. The ISP
can also rejoice, as it enjoys the added benefit of not only less churn from happy subscribers,
but also lowering its OPEX through reduced truck rolls and support calls.
Consumers rely on wireless home coverage for work, play and everything in between. Now
more than ever, ISPs are making hardware choices based on the managed Wi-Fi software
offerings that come equipped on the devices. With a variety of managed Wi-Fi solutions
available in the marketplace, ISPs are partnering with technology vendors that are best
equipped to future proof and adapt with the ever-evolving connected smart home.
For more information on Evolution Digital’s leading Plume-enabled gateways, Wi-Fi access
points and mesh beacons, please visit www.evolutiondigital.com/plume-ecosystem.
Author: Marc Cohen, Chief Revenue Officer